Gwen Jackson designs and makes contemporary macrame handbags. Interest in her handbags has grown phenomenally. Boutiques in New York want a glimpse of her creations. Gwen needed to show her business and handbags in a professional way. A logo was developed based on Gwen's known, hand-drawn mark. The logo will appear on a catalog with professional quality photos being developed by Digital Studio Ten. A black and silver color palette complement her identity, which conveys casual elegance.